Consumer Life Cycle at Life

Consumer Life Cycle. It is an important tool for analysis and planning of the marketing mix activity. It's said that over our lifetimes, the total income that comes into our household every year is also very dependent on our stage of life.

Basically, the family life cycle model describes the stages through which consumers pass through their lives when they have families. Dinks are “double income no kids” and sinks are “single income no kids”. The field of consumer education needs conceptual frameworks to organize the growing body of existing knowledge and to point to needed research.

Consumer Markets And Buying Behavior Chapter 3

Let us have a look at five main stages of customer life cycle. There are different versions of the categorization of the stages but the most common are: This concept of product life cycle is applicable to all consumer product, durables and non durables. The newly married couples—young, no children.